# Unleash Business Growth with Email Templates for a Winning Edge

{% embed url="<https://www.youtube.com/watch?v=zlP6W3iGxh4>" %}

{% tabs %}
{% tab title="About" %}
Grow your business effortlessly with Beefree’s Template Catalog API! Offering over 1,500 customizable email and landing page templates, our API gives you a quick way to enrich your platform, increase user engagement, and stay ahead of market trends. Say goodbye to the costly, time-consuming process of template creation and maintenance. Just integrate our API, and let us handle the rest! Join us for this webinar to learn how the Template Catalog API can help you expand your business. We’ll cover everything you need to know, including live demos, customer success stories, and a Q\&A session. Discover how easily you can offer your users high-quality, updated templates with minimal effort! Key Takeaways: • Overview of the Template Catalog API: Features, pricing, and live demo • Benefits of offering a diverse, up-to-date template catalog for business growth • How to increase user engagement with ready-made, industry-specific templates&#x20;

**Chapters:**&#x20;

* [00:00](https://www.youtube.com/watch?v=zlP6W3iGxh4) - Welcome and overview of the session.&#x20;
* [01:30](https://www.youtube.com/watch?v=zlP6W3iGxh4\&t=90s) - Host Introduction&#x20;
* [03:00](https://www.youtube.com/watch?v=zlP6W3iGxh4\&t=180s) - Overview of Beefree App and SDK&#x20;
* [04:30](https://www.youtube.com/watch?v=zlP6W3iGxh4\&t=270s) - Explanation of the Template Catalog API and its benefits&#x20;
* [06:00](https://www.youtube.com/watch?v=zlP6W3iGxh4\&t=360s) - Benefits of Using Email Templates&#x20;
* [07:30](https://www.youtube.com/watch?v=zlP6W3iGxh4\&t=450s) - Live Demo: Template Catalog API&#x20;
* [10:00](https://www.youtube.com/watch?v=zlP6W3iGxh4\&t=600s) - Comparison between the API and the free template catalog on Beefree&#x20;
* [12:00](https://www.youtube.com/watch?v=zlP6W3iGxh4\&t=720s) - Template Updates and Maintenance&#x20;
* [13:30](https://www.youtube.com/watch?v=zlP6W3iGxh4\&t=810s) - Requirements and steps to access the Template Catalog API&#x20;
* [15:30](https://www.youtube.com/watch?v=zlP6W3iGxh4\&t=930s) - Demo of the API in action&#x20;
* [17:30](https://www.youtube.com/watch?v=zlP6W3iGxh4\&t=1050s) - Pricing overview&#x20;
* [18:07](https://www.youtube.com/watch?v=zlP6W3iGxh4\&t=1087s) - Q\&A&#x20;
* [22:30](https://www.youtube.com/watch?v=zlP6W3iGxh4\&t=1350s) - Outro
  {% endtab %}

{% tab title="Transcript" %}
The following text includes the complete transcript for this video.

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00:00:00,080 --> 00:00:04,920
Welcome, everyone! Today, we'll be discussing how 
email templates can drive business expansion and

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00:00:04,920 --> 00:00:09,760
help you gain a competitive edge without all 
the effort. Before we get into introductions,

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I want to take a quick moment to orient you to 
the Livestorm app interface. On the bottom right

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of your screen, you have options to interact 
with our live polls, questions, and chat during

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the session. I'll do my best to address any 
questions as they come up, but rest assured,

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we'll have time at the end for an active Q&A, and 
we'll make sure we get to everybody's questions.

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So, getting started, I'm your host, my 
name is Jesse. I'm a Sales Engineer on

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the SDK Sales and Customer Success 
Team. Joining me today are experts

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from our Product and Engineering Teams, 
who I'll ask to introduce themselves.

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Francesca: Thanks, Jesse! Hi, everyone, I'm 
Francesca. I'm a Senior Product Marketing

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Manager working on Beefree SDK. Thank you 
so much for making the time for us today.

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Roberto: Hi, everyone, my name is Roberto, and 
I'm a Senior Backend Developer. I work among many

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other projects on the Template Catalog API. Thank 
you for having me, and I'm excited to be here.

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After today's session, we hope you take away 
a deeper understanding of the Template Catalog

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API and what it can do for your users. In 
the end, we want to make it actionable so

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you can follow a clear path forward and take 
advantage of these benefits in your business.

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As a bit of background about us, Beefree offers an 
email, landing page, and popup builder that people

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really love. Beefree SDK, the solution we're 
presenting here, enables SaaS applications to

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give their users a seamless content creation 
experience. The toolkit includes editable,

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white-label, no-code builders for emails, 
landing pages, and popups. Additionally,

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it provides a range of components, APIs, and 
support services to seamlessly integrate the

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content creation workflow into any application. 
We enable SaaS applications that go from proof

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of concept to production in days or weeks 
instead of years, with low maintenance costs,

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reliable technology that scales automatically, 
and is very secure. For the security-minded,

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safety is a top priority, and 
Beefree SDK is ISO 27001 certified.

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Now available in the SDK is a template catalog 
that was originally born in our hosted app with

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the help of 35 designers from 15 countries. After 
release, we moved the hosted app to a freemium

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strategy early last year, making our template 
catalog free to all users. By the end of the year,

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we celebrated milestones like passing 365,000 
emails and landing pages created from a template

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in a single month. So, what started as 
a small effort with a few designers has

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evolved into a workflow that's produced 1,600 
high-performing templates for our Beefree users.

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However, a real problem emerged on the SDK 
side when our customers received static

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designs that didn't age well. As we develop 
new technology and design practices evolved,

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the templates weren't keeping up. Our 
design team would prepare template assets,

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and we would share static files appropriate 
for that point in time. When looking at how

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we can better use templates to support our SDK 
customers and, in turn, add value for your users,

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we first looked at how our own template 
catalog benefits our self-hosted product.

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One thing was clear: users prefer to start 
with a template. In fact, from our experience,

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about 64% of new designs begin from a template, 
and that's from a significant sample size of over

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three million emails and landing pages designed 
in Beefree over the past 12 months. We've also

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received a lot of feedback from users of our 
public catalog. A communications manager at a

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medium-sized business told us how templates made 
it easier to navigate brand changes, and a VP at

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a real estate company liked how collaborative 
it was for them to update their templates. This

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reminds me of the value of operating at scale. 
There's a strong business case to highlight where

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the toolkit makes it easy for you to charge 
your users for access to standard templates,

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allowing them to customize and save elements, thus 
operating at scale. By always having a robust and

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growing template catalog filled with seasonally 
appropriate or vertically distributed offerings,

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you can reduce the onboarding process for your 
customers. You can get them to experience value

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in your application faster, which leads to 
higher conversion and happier customers.

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Okay, so now that you've heard my sales pitch, 
let's talk with the experts and ask about the

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details regarding the template catalog. Francesca, 
is it okay for you to start from the top? I'd love

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to hear from you and from a product perspective, 
how would you describe the Template Catalog API?

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Francesca: Thanks, Jesse. Thanks for this 
introduction, very valuable. Okay, I'm going

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to answer this in a very straightforward way. 
So, the Template Catalog API helps you create a

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personalized template catalog for emails or pages 
within your SaaS application. By using the API,

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essentially, you can integrate a wide range of 
templates that we keep constantly up to date

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inside your application. We design templates 
by the type of industry, by the type of usage,

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even seasonal events during the year, and so 
forth. So, ultimately, by using this API, you'll

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be able to offer your end-users a truly enhanced 
design experience within your own platform.

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Jesse: But why SDK customers? What were 
the challenges we wanted to solve for them?

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Francesca: Well, what we noticed is that our 
SDK customers are always looking for new ways to

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promote user engagement within their platform. But 
if you think about it, if you do this on your own,

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then the challenges can be so many. In the 
case of design templates, if you want to offer

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inspirational templates to your customers, to your 
end-users, this means you have to invest time and

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resources into a full creative process. You can 
do this with internal or external designers,

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and then potentially, you need to survey your 
end-users to understand their current tastes,

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their current preferences, and so on. 
Then, you need to invest in development

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to integrate the creative assets within 
your application. And then, of course,

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once you have done that, you also have to keep 
those assets up to date because design trends keep

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changing, and so do user needs. So, it's quite 
complicated if you want to do it on your own.

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Jesse: It does sound like a lot of work. Are you 
able to show us exactly what you're referring to?

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Francesca: Yeah, sure, just let me share 
my screen. Okay, one second, perfect. Okay,

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so what I'm showing you right now, this is our 
own implementation of the SDK API within our

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hosted app. And this is just an example 
of how you could leverage this template

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catalog within your application, but be mindful 
that you can actually customize the branding or

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the style according to your needs and to what 
you need to show within your application. So,

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like I said, this is how we did it inside our 
hosted app. We provide some options at the top,

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some promotion options at the top, and then on 
the left side, we have all our categories. The

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categories are so many because we can serve so 
many industries and use cases. So, for example,

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we have use cases here, we have email or page 
templates for seasonal events, which are many.

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And then, lastly, we have also templates for 
automations for e-commerce, for example. And

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last but not least, industries. We serve so many 
industries, so really there is a template for

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every need. And then, what you can do, okay, in 
the main area here, you will have your catalog,

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and this will show the templates to your users. 
And then, we've also added an overlay here,

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and then by clicking Edit, this will open the 
template that you've chosen inside the builder,

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and then you can start customizing it essentially. 
So, like I said, this is just how we did it

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inside our hosted app by leveraging the 
SDK API, and this is just an example,

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and I wanted to show you this because it's pretty 
clear, it's pretty neat, and it works very well

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for us. But like I said, then Roberto will also 
show you what you can customize within this.

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Jesse: That's helpful, thank you. So, what exactly 
is the difference between the Template Catalog

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API and the free template catalog 
on Beefree that you just showed us?

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Francesca: Okay, so Beefree is a 
hosted app for designers or marketers,

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and it uses the same Beefree SDK toolkit 
available to our SaaS customers. So,

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the template workflow on Beefree, which we've just 
seen, is powered by the Beefree SDK Template API.

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Jesse: Got it. Okay, so one template library, it's 
regularly updated. How often are they updated?

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Francesca: The catalog will be updated with the 
latest trends by our design community at no extra

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charge. We're very committed to providing 
fresh new templates, and this happens every

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quarter. On a technical side, from a technical 
perspective, all templates are always designed

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using an up-to-date version of the SDK. So, 
this means if there are new features, then the

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templates will integrate those new features 
as soon as they are released. In addition,

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we have reprocessed many templates to convert 
discontinued features to the newest versions.

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Jesse: Very cool. Is there anything 
they need before they get started?

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Francesca: Yes, well, it's very simple. 
So, in order to leverage this API, firstly,

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you need to be a Beefree SDK customer on 
a Core Plan or a higher plan. And then you

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have to activate a yearly subscription 
through the SDK Customer Success Team:

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Tyler, Kyle, Marina, or Leah, our colleagues. 
So, it's very, very simple, and right away,

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you will be able to leverage the API and to show 
this fantastic catalog to your end-users. Now,

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talking about the catalog and implementation, 
now Roberto can actually show us what happens

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after the subscription is activated. So, Roberto, 
can you please give us a demo of implementation?

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Roberto: Yes, let me share my screen. Okay, 
now here we are in the Beefree SDK console.

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This is the detailed page for an application 
that I've built on purpose for this demo. So,

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as a customer, you need to generate a Content 
Service API key like this one I'm highlighting

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now. And after the generation, reach out to your 
Customer Success Manager to activate it and to

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completely set up. They will guide you through the 
process and answer any questions you have. Once

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you have the API activated, you can use it to send 
requests to the API endpoints. I will now show you

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some requests I've prepared as examples. You can 
find all the technical information by going to our

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website, developers.beefree.io, and just click on 
Resources and then on Docs. Okay, so here on Docs,

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you have to scroll down until you find the Content 
Service API and Template Catalog API. Here you can

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find all the technical documentation. You can 
find a brief explanation how to activate it,

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how to use the authorization header you need, 
the host name you need to send the request,

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all the parameters and the endpoint 
that you can use when calling the APIs.

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So, just a moment, I will share another… I'm 
stopping this screen sharing, I'm now sharing

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another program. It's a simple Go client 
where I can show you that, for example,

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this is the main endpoint of the API. The host 
name is api.beefree.io, and this is the path,

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/catalog/templates. In the header section, I need 
to fill the authorization header with the token I

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have generated in the developer console. And 
when I hit Send, I get the response from the

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server. This is in JSON format. As you can see, we 
have a list of all the templates in the catalog.

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There are 1,600, more than 1,600. Here we have 
a list, the response is paginated. We have the

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details for the templates, the main, all the main 
information about the template. I can also call

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the detail endpoint. So, for example, I put in the 
URL the slug of the template, and when I hit Send,

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I get the response of this specific template. In 
this detailed response, we have all the general

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information like before in the list, but we 
have also the HTML data, so the entire HTML

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that you can use to build the preview, and also 
the JSON format that is the format that is used,

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as you know, by the editor. So, you can pass this 
JSON data to the editor to open the template and

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edit it inside the editor. We have an endpoint 
that lists all the categories that are present.

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We have another endpoint that lists all the 
collections. We have an endpoint to list all

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the designers because each template is made 
by one of our designers, and you can get also

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details about a single designer. For example, 
now I'm calling the API, as you can see, for our

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Luana, who is a designer in Beefree, and we can 
have some brief description, we can have an image

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of Luana, we can have all the information 
we need. There's an endpoint to list all the

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tags present in the catalog. And the interesting 
thing is that in the main endpoints, but in every

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point, but specifically in the main is the place 
where these things is more useful, let's say,

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you can filter templates. You can filter by, for 
example, tag. I can call the endpoint /templates,

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and here in the query string, I can say 
that I want to filter all the templates

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that have the "luxury" tag. And when I send the 
request, I see that we have eight templates that

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have this tag. I can filter for category, for 
example, here, same. The format is the same,

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just use the parameter category, and there's a 
category called "Welcome." And when I issue the

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request, I see that there are 22 templates in 
this category, and here is the list of all the

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templates. And I can also perform searches. If 
I use the parameter search, I can then insert

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terms separated by a comma. In this example, 
I'm searching for all the templates with the

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word "Black Friday." When I send, I get back 
the response from the server, and we have 23

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templates that have the words "Black Friday" 
in the description or in the body. Basically,

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these are the main points, and as I told you, 
there's an entire page in our documentation that

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lists all the endpoints and all the parameters 
that you can use to filter templates. You can

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filter it by publication date, by categories, 
by tag, by a free search. There are really

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a lot of different ways to do it. Okay, 
I'll stop my screen sharing and get back.

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Jesse: Okay, thank you, Roberto. If you have any 
kind of question, I'm here. Perfect, thank you,

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Roberto. So, we do have one question, 
I'll get to it in just one moment,

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but before I do, I want to spend one minute 
talking about pricing. Previously, you promoted,

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and you still offer, packs of 30 templates 
for $1,000 USD delivered as static files,

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serving a single purpose. The API offers much 
more value: a $2,000 annual subscription gives

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you complete access to our growing template 
catalog, so more than 1,600 templates for

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you and your users to choose from, which are 
growing in volume and expanding in purpose.

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Sign up for the yearly subscription, connect 
the API, and let's grow engagement together.

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Alright, so we're on the last chapter of our show, 
Q&A. We do have one question here from Devon:

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"Is it possible for me to add templates to the 
catalog that only my account has access to?"

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Roberto: Not at the moment. At the moment, 
this API is read-only, let's say. It's our full

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catalog of templates, and they are 
in read-only. So, we are in charge

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of updating and adding new templates. But 
I don't know, maybe we can ask our Product

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Manager if this feature would be interesting 
for the future. Maybe not at the moment.

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Jesse: Thank you, Roberto. We'll definitely do 
that. We have some product folks on the call

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or the session today as well, so I'm sure we'll 
get in touch. Another question that's commonly

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asked is, "Are there other features to the SDK 
that help enhance the Template Catalog API?"

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Francesca: Yes, actually that's a great question, 
we get asked a lot. And the answer is yes. So,

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we recently launched two new features that 
you can use and leverage to enhance the UX of

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templates. The first one is the Multi-Language 
Templates feature, which essentially empowers

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your users to design customized experiences for 
international audiences. So, your end-users will

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be able to select one default language and up 
to three translations reflected in the top bar

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of their builder. So, essentially, this feature 
helps you with it; it provides you with the means

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to translate template content. And then, lastly, 
we have a whole bunch of features revolving around

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AI because AI is a key part of our strategy at 
Beefree. We created a dedicated product team

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for AI only. Early this year, we launched one 
integration with OpenAI. Your users essentially

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can write engaging copy titles for their emails 
or pages in literally no time. And then we're

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constantly expanding and researching about new AI 
features. We're just about to release AI-powered

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alt text for images, so that you won't waste any 
time indexing all your images within your pages,

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and that's very, very helpful. It helps you save 
time. And the integration with OpenAI is very,

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very cool. It gives you some proper engaging copy 
for your copy or your paragraphs and your images.

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Jesse: Very cool, thank you so much. 
Does the host application get notified,

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or is there a trigger or search function 
as new templates are added to the catalog?

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Roberto: There's a search function because 
one of the... if you look at the docs,

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one of the parameters you can use allows you to 
filter by publication date, so you can have only

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the more recent templates and searching for the 
new, more recent template. And so you can build

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your logic around this feature. There's 
not a trigger on the service side,

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but you can build it leveraging this feature.

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Jesse: What does CDN usage look like 
for hosting the Template Catalog API?

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Roberto: The CDN usage for the 
templates in the API are...

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all the images are served by Beefree 
CDN, so there is no usage cost for this.

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Jesse: And to confirm, to obtain the 
1600+ templates is $2,000 USD annually?

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Roberto: Yes, that is confirmed.

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Jesse: Lisa asks, "How do we create the new 
templates for our use and put them in our

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Dev console application platform?" This is 
a question similar to the one we had before.

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Roberto: At the moment, this template, this API, 
sorry, is read-only. Maybe one can build their own

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solution to integrate with the templates we serve 
from the Template Catalog API. An integrator, and

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not an application, can build a parallel solution. 
It's not, at least, it's not maybe the easiest

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thing to do, but it's not that hard. I think 
it requires some development and some effort.

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Jesse: That is a wrap, folks! Thanks 
you so much for joining us today. We

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00:23:06,080 --> 00:23:10,160
will be sending the replay along with some 
additional resources shortly. We hope you

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have a wonderful weekend, and thank 
you for spending time with us today.
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