Originally designed as an email-centric tool, the builder has evolved in response to user feedback. Recognizing that many customers were also using the platform to create landing pages—often running into compatibility issues—the team developed a version of the builder optimized for web page design. This specialized Page builder is tailored to overcome the constraints typically faced when designing for email clients.
The Page builder offers more freedom in design because it doesn't have to contend with the rendering limitations of email clients. Notable differences include:
Form Content Block: The Page builder has a dedicated block for creating forms, offering a vital tool for lead generation or user input.
Block Identifier: This toggle feature enables internal or anchor links within the content blocks, allowing for easy navigation across the page.
Video and Custom HTML: The Page builder provides more options for embedding video content and does not validate or remove any custom HTML code, giving you more control over your design.
Rows
In addition to content differences, the Row options in the Page builder offer some extra features:
Video Backgrounds: Unlike in email designs, you can use video backgrounds to create a more dynamic visual experience.
More Columns: The Page builder allows for a greater number of columns per row compared to the email builder, providing more layout options.
Settings
The settings tab in the Page builder includes features optimized for web pages:
Wider Content Area: Given that web pages are often displayed on larger screens, the Page builder allows for content area widths of up to 1440px.
Favicon: This feature lets you upload a favicon (PNG, JPEG, or GIF formats), making it easier for users to identify your tab among others. You can upload or import the favicon through the file manager by clicking "Add favicon".
Block Identifier: This toggle feature enables internal or anchor links within the content blocks, allowing for easy navigation across the page.
Video and Custom HTML: The Page builder provides more options for embedding video content and does not validate or remove any custom HTML code, giving you more control over your design.
The Page builder includes a feature that lets you create internal links, enabling smooth navigation to specific sections within your design. This is essentially the introduction of anchor linking within the Page builder. Please note that due to limited support across email clients, this feature is not available for email designs.
To start using internal links, you'll need to enable the "Block Identifier" option located at the bottom of the builder for each content block you wish to link to. The block identifier is an alphanumeric string that the builder auto-generates when you toggle the feature on. For instance, a generated identifier may look like "module_626b3859-43d7-4b30-861c-d5f506c92882."
While the automatically generated identifier is functional, it may not be easy to remember or identify. You have the option to rename it to something more user-friendly, especially useful when dealing with multiple internal links.
Once you have your block identifiers set up, you can proceed to create internal links. When you choose the internal link type, the standard URL field will change into a dropdown. The dropdown will list all the enabled block identifiers in your design. Simply select the identifier you want to link to. Note that you can link multiple content blocks to the same block identifier.