Generating Custom Rows from existing content

Custom Rows allows you to easily generate draggable rows from your application content, or other application content, without any design process or complex user interaction.

General row parameters


The row’s name:

  • A string of plain text that identifies the row.

  • Displayed in the row card when the row is shown in the Rows panel.

  • Included in the textual content used in searches

background image

Set a row background image.


  • background-image: valid image url

  • background-repeat: repeat | no-repeat

  • background-position: top | bottom + left | center | right

  • background-color: #c2c2c2 // CSS value

display conditions

Set a row display condition. Check the display conditions documentation for further details.


  • display-condition

    • type

    • label

    • description

    • before

    • after


Disable stacking on mobile. Set the value to “false” to disable stacking on mobile. If the value is “true”, or not provided, the columns will stack on mobile.

  • colStackOnMobile: true | false


List of the row columns. Each column type is identified with a weight parameter to indicate how much horizontal space they fill. We use a 12-column grid with the following values as available combinations:

  • 12

  • 9, 3

  • 8, 4

  • 6, 6

  • 6, 3, 3

  • 4, 8

  • 4, 4, 4

  • 3, 9

  • 3, 3, 6

  • 3, 6, 3

  • 3, 3, 3, 3

All the columns weight inside a row must sum 12 as the total value.

See the example above in General Row Schema.


List of content modules inside a column


Every module is identified by a type parameter. Available types are:

  • title

  • paragraph

  • image

  • button

  • divider

  • HTML

Each module type has a set of available options. If none is included, the editor will use the default values.

Content types scheme and parameters


  "type": "title",
  "text": "I'm a headline."
}, {
  "type": "paragraph",
  "text": "I can be a long paragraph, a short sentence, or a simple word."

title adds the text with the following attributes:

  • Font-size: 18px

  • Font-weight: Bold

  • Text-align: left

paragraph will use the following formatting:

  • Font-size: 14px

  • Text-align: left

text contains the string that will be displayed as content:

  • Must be a plain text string

  • Quotation marks must be escaped to be compliant with the JSON format

  • If not included, a default “Loren Ipsum” text string will be used

Additional text parameters

"align": "center" "left" "right"
"size": integer // value in px
"bold": boolean
"italic": boolean
"underline": boolean
"color": "#CFCFCF"
"linkColor": "#CFCFCF"


    "type": "image",
    "src": "",
    "href": "", //optional 
    "alt": "This is a sample image", //optional 
    "dynamicSrc": "http://srcto/dynamic/src" //optional 

src image public URL

href Image action URL (link)

alt alternate text

dynamicSrc when added, the content applies the dynamic image behavior and uses the value as dynamic URL


  "type": "button",
  "text": "Read more",
  "href": ""
  "module": "button",
  "text": "Keep in touch",
  "href": " content test&body=Sent from a custom button"

text text string that will be displayed as the button content. Must be a plain text string.

If not included, a default text string will be used

href button action URL (link)

Additional button parameters

"color": "#CFCFCF"
"background-color": "#C2C2C2"



Currently there are no additional parameters.


{"type":"html","html":"<div class=\'our-class\'>This is custom HTML.<\/div>"}

Last updated


© Bee Content Design, Inc. San Francisco, CA | Part of Growens