Meta Tags

  1. Overview
  2. Title Tags
  3. Meta Description Tags
  4. Language Attribute

Overview

With Meta Tags, you can now apply various tags to your HTML that can greatly benefit your SEO and accessibility needs. These include Title Tags, Meta Description Tags, and Language attributes. For the Email Builder, this means improved deliverability performance, and for the Page Builder, this means greater customization and improved search engine results.

Title Tags

A page title, also known as a Title tag, is a short description of a webpage that appears at the top of a browser window and in SERPs (Search engine results page). This is an important element of an optimized SEO page, as it affects the page ranking in search engines. The title tag will be located within the <title> element of a page’s HTML output, and its value will be saved inside the JSON template.

Here is an example of what a Title Tag inside BEE’s HTML output might look like:




<title>Done with love using BEE</title>

Meta Description Tags

The description tag is located within the <meta> tag element of a page’s HTML, and it has a limit of 190 characters. The tag will be located within the <meta> element of the page’s HTML output, and its value will be saved inside the JSON template. 

Here is an example of what a description tag inside BEE’s HTML output might look like:




<meta name="description" 
content="This is an example of a meta description. 
This will often show up in search results.">

Language Attribute

The HTML lang attribute is used to identify the language of text content on the web. This information helps search engines return language specific results, and it is also used by screen readers that switch language profiles to provide the correct accent and pronunciation for accessibility purposes.

When loading the editor, the host application can specify in the configuration a list of languages for their users to choose from (e.g. en-US), see the example below where the only option “Italian, it-IT” is provided. If there are no values provided via configuration file, a standard list of common languages will be provided.




beeConfig: {
   ...
   metadata: {
      languages: [
         { value: 'it-IT', label: 'Italian' },
         ...
      ]
    }
}

Here is an example of what a language attribute inside BEE’s HTML output might look like:




<html lang="en">