Unleash Business Growth with Email Templates for a Winning Edge
Grow your business effortlessly with Beefree’s Template Catalog API! Offering over 1,500 customizable email and landing page templates, our API gives you a quick way to enrich your platform, increase user engagement, and stay ahead of market trends. Say goodbye to the costly, time-consuming process of template creation and maintenance. Just integrate our API, and let us handle the rest! Join us for this webinar to learn how the Template Catalog API can help you expand your business. We’ll cover everything you need to know, including live demos, customer success stories, and a Q&A session. Discover how easily you can offer your users high-quality, updated templates with minimal effort! Key Takeaways: • Overview of the Template Catalog API: Features, pricing, and live demo • Benefits of offering a diverse, up-to-date template catalog for business growth • How to increase user engagement with ready-made, industry-specific templates
Chapters:
00:00 - Welcome and overview of the session.
01:30 - Host Introduction
03:00 - Overview of Beefree App and SDK
04:30 - Explanation of the Template Catalog API and its benefits
06:00 - Benefits of Using Email Templates
07:30 - Live Demo: Template Catalog API
10:00 - Comparison between the API and the free template catalog on Beefree
12:00 - Template Updates and Maintenance
13:30 - Requirements and steps to access the Template Catalog API
15:30 - Demo of the API in action
17:30 - Pricing overview
18:07 - Q&A
22:30 - Outro
The following text includes the complete transcript for this video.
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Welcome, everyone! Today, we'll be discussing how
email templates can drive business expansion and
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help you gain a competitive edge without all
the effort. Before we get into introductions,
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I want to take a quick moment to orient you to
the Livestorm app interface. On the bottom right
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of your screen, you have options to interact
with our live polls, questions, and chat during
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the session. I'll do my best to address any
questions as they come up, but rest assured,
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we'll have time at the end for an active Q&A, and
we'll make sure we get to everybody's questions.
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So, getting started, I'm your host, my
name is Jesse. I'm a Sales Engineer on
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the SDK Sales and Customer Success
Team. Joining me today are experts
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from our Product and Engineering Teams,
who I'll ask to introduce themselves.
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Francesca: Thanks, Jesse! Hi, everyone, I'm
Francesca. I'm a Senior Product Marketing
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Manager working on Beefree SDK. Thank you
so much for making the time for us today.
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Roberto: Hi, everyone, my name is Roberto, and
I'm a Senior Backend Developer. I work among many
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other projects on the Template Catalog API. Thank
you for having me, and I'm excited to be here.
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After today's session, we hope you take away
a deeper understanding of the Template Catalog
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API and what it can do for your users. In
the end, we want to make it actionable so
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you can follow a clear path forward and take
advantage of these benefits in your business.
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As a bit of background about us, Beefree offers an
email, landing page, and popup builder that people
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really love. Beefree SDK, the solution we're
presenting here, enables SaaS applications to
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give their users a seamless content creation
experience. The toolkit includes editable,
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white-label, no-code builders for emails,
landing pages, and popups. Additionally,
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it provides a range of components, APIs, and
support services to seamlessly integrate the
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content creation workflow into any application.
We enable SaaS applications that go from proof
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of concept to production in days or weeks
instead of years, with low maintenance costs,
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reliable technology that scales automatically,
and is very secure. For the security-minded,
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safety is a top priority, and
Beefree SDK is ISO 27001 certified.
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Now available in the SDK is a template catalog
that was originally born in our hosted app with
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the help of 35 designers from 15 countries. After
release, we moved the hosted app to a freemium
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strategy early last year, making our template
catalog free to all users. By the end of the year,
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we celebrated milestones like passing 365,000
emails and landing pages created from a template
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in a single month. So, what started as
a small effort with a few designers has
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evolved into a workflow that's produced 1,600
high-performing templates for our Beefree users.
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However, a real problem emerged on the SDK
side when our customers received static
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designs that didn't age well. As we develop
new technology and design practices evolved,
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the templates weren't keeping up. Our
design team would prepare template assets,
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and we would share static files appropriate
for that point in time. When looking at how
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we can better use templates to support our SDK
customers and, in turn, add value for your users,
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we first looked at how our own template
catalog benefits our self-hosted product.
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One thing was clear: users prefer to start
with a template. In fact, from our experience,
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about 64% of new designs begin from a template,
and that's from a significant sample size of over
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three million emails and landing pages designed
in Beefree over the past 12 months. We've also
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received a lot of feedback from users of our
public catalog. A communications manager at a
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medium-sized business told us how templates made
it easier to navigate brand changes, and a VP at
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a real estate company liked how collaborative
it was for them to update their templates. This
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reminds me of the value of operating at scale.
There's a strong business case to highlight where
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the toolkit makes it easy for you to charge
your users for access to standard templates,
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allowing them to customize and save elements, thus
operating at scale. By always having a robust and
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growing template catalog filled with seasonally
appropriate or vertically distributed offerings,
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you can reduce the onboarding process for your
customers. You can get them to experience value
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in your application faster, which leads to
higher conversion and happier customers.
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Okay, so now that you've heard my sales pitch,
let's talk with the experts and ask about the
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details regarding the template catalog. Francesca,
is it okay for you to start from the top? I'd love
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to hear from you and from a product perspective,
how would you describe the Template Catalog API?
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Francesca: Thanks, Jesse. Thanks for this
introduction, very valuable. Okay, I'm going
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to answer this in a very straightforward way.
So, the Template Catalog API helps you create a
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personalized template catalog for emails or pages
within your SaaS application. By using the API,
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essentially, you can integrate a wide range of
templates that we keep constantly up to date
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inside your application. We design templates
by the type of industry, by the type of usage,
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even seasonal events during the year, and so
forth. So, ultimately, by using this API, you'll
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be able to offer your end-users a truly enhanced
design experience within your own platform.
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Jesse: But why SDK customers? What were
the challenges we wanted to solve for them?
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Francesca: Well, what we noticed is that our
SDK customers are always looking for new ways to
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promote user engagement within their platform. But
if you think about it, if you do this on your own,
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then the challenges can be so many. In the
case of design templates, if you want to offer
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inspirational templates to your customers, to your
end-users, this means you have to invest time and
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resources into a full creative process. You can
do this with internal or external designers,
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and then potentially, you need to survey your
end-users to understand their current tastes,
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their current preferences, and so on.
Then, you need to invest in development
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to integrate the creative assets within
your application. And then, of course,
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once you have done that, you also have to keep
those assets up to date because design trends keep
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changing, and so do user needs. So, it's quite
complicated if you want to do it on your own.
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Jesse: It does sound like a lot of work. Are you
able to show us exactly what you're referring to?
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Francesca: Yeah, sure, just let me share
my screen. Okay, one second, perfect. Okay,
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so what I'm showing you right now, this is our
own implementation of the SDK API within our
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hosted app. And this is just an example
of how you could leverage this template
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catalog within your application, but be mindful
that you can actually customize the branding or
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the style according to your needs and to what
you need to show within your application. So,
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like I said, this is how we did it inside our
hosted app. We provide some options at the top,
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some promotion options at the top, and then on
the left side, we have all our categories. The
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categories are so many because we can serve so
many industries and use cases. So, for example,
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we have use cases here, we have email or page
templates for seasonal events, which are many.
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And then, lastly, we have also templates for
automations for e-commerce, for example. And
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last but not least, industries. We serve so many
industries, so really there is a template for
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every need. And then, what you can do, okay, in
the main area here, you will have your catalog,
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and this will show the templates to your users.
And then, we've also added an overlay here,
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and then by clicking Edit, this will open the
template that you've chosen inside the builder,
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and then you can start customizing it essentially.
So, like I said, this is just how we did it
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inside our hosted app by leveraging the
SDK API, and this is just an example,
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and I wanted to show you this because it's pretty
clear, it's pretty neat, and it works very well
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for us. But like I said, then Roberto will also
show you what you can customize within this.
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Jesse: That's helpful, thank you. So, what exactly
is the difference between the Template Catalog
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API and the free template catalog
on Beefree that you just showed us?
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Francesca: Okay, so Beefree is a
hosted app for designers or marketers,
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and it uses the same Beefree SDK toolkit
available to our SaaS customers. So,
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the template workflow on Beefree, which we've just
seen, is powered by the Beefree SDK Template API.
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Jesse: Got it. Okay, so one template library, it's
regularly updated. How often are they updated?
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Francesca: The catalog will be updated with the
latest trends by our design community at no extra
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charge. We're very committed to providing
fresh new templates, and this happens every
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quarter. On a technical side, from a technical
perspective, all templates are always designed
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using an up-to-date version of the SDK. So,
this means if there are new features, then the
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templates will integrate those new features
as soon as they are released. In addition,
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we have reprocessed many templates to convert
discontinued features to the newest versions.
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Jesse: Very cool. Is there anything
they need before they get started?
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Francesca: Yes, well, it's very simple.
So, in order to leverage this API, firstly,
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you need to be a Beefree SDK customer on
a Core Plan or a higher plan. And then you
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have to activate a yearly subscription
through the SDK Customer Success Team:
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Tyler, Kyle, Marina, or Leah, our colleagues.
So, it's very, very simple, and right away,
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you will be able to leverage the API and to show
this fantastic catalog to your end-users. Now,
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talking about the catalog and implementation,
now Roberto can actually show us what happens
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after the subscription is activated. So, Roberto,
can you please give us a demo of implementation?
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Roberto: Yes, let me share my screen. Okay,
now here we are in the Beefree SDK console.
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This is the detailed page for an application
that I've built on purpose for this demo. So,
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as a customer, you need to generate a Content
Service API key like this one I'm highlighting
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now. And after the generation, reach out to your
Customer Success Manager to activate it and to
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completely set up. They will guide you through the
process and answer any questions you have. Once
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you have the API activated, you can use it to send
requests to the API endpoints. I will now show you
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some requests I've prepared as examples. You can
find all the technical information by going to our
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website, developers.beefree.io, and just click on
Resources and then on Docs. Okay, so here on Docs,
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you have to scroll down until you find the Content
Service API and Template Catalog API. Here you can
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find all the technical documentation. You can
find a brief explanation how to activate it,
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how to use the authorization header you need,
the host name you need to send the request,
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all the parameters and the endpoint
that you can use when calling the APIs.
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So, just a moment, I will share another… I'm
stopping this screen sharing, I'm now sharing
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another program. It's a simple Go client
where I can show you that, for example,
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this is the main endpoint of the API. The host
name is api.beefree.io, and this is the path,
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/catalog/templates. In the header section, I need
to fill the authorization header with the token I
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have generated in the developer console. And
when I hit Send, I get the response from the
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server. This is in JSON format. As you can see, we
have a list of all the templates in the catalog.
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There are 1,600, more than 1,600. Here we have
a list, the response is paginated. We have the
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details for the templates, the main, all the main
information about the template. I can also call
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the detail endpoint. So, for example, I put in the
URL the slug of the template, and when I hit Send,
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I get the response of this specific template. In
this detailed response, we have all the general
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information like before in the list, but we
have also the HTML data, so the entire HTML
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that you can use to build the preview, and also
the JSON format that is the format that is used,
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as you know, by the editor. So, you can pass this
JSON data to the editor to open the template and
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edit it inside the editor. We have an endpoint
that lists all the categories that are present.
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We have another endpoint that lists all the
collections. We have an endpoint to list all
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the designers because each template is made
by one of our designers, and you can get also
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details about a single designer. For example,
now I'm calling the API, as you can see, for our
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Luana, who is a designer in Beefree, and we can
have some brief description, we can have an image
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of Luana, we can have all the information
we need. There's an endpoint to list all the
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tags present in the catalog. And the interesting
thing is that in the main endpoints, but in every
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point, but specifically in the main is the place
where these things is more useful, let's say,
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you can filter templates. You can filter by, for
example, tag. I can call the endpoint /templates,
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and here in the query string, I can say
that I want to filter all the templates
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that have the "luxury" tag. And when I send the
request, I see that we have eight templates that
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have this tag. I can filter for category, for
example, here, same. The format is the same,
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just use the parameter category, and there's a
category called "Welcome." And when I issue the
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request, I see that there are 22 templates in
this category, and here is the list of all the
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templates. And I can also perform searches. If
I use the parameter search, I can then insert
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terms separated by a comma. In this example,
I'm searching for all the templates with the
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word "Black Friday." When I send, I get back
the response from the server, and we have 23
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templates that have the words "Black Friday"
in the description or in the body. Basically,
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these are the main points, and as I told you,
there's an entire page in our documentation that
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lists all the endpoints and all the parameters
that you can use to filter templates. You can
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filter it by publication date, by categories,
by tag, by a free search. There are really
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a lot of different ways to do it. Okay,
I'll stop my screen sharing and get back.
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Jesse: Okay, thank you, Roberto. If you have any
kind of question, I'm here. Perfect, thank you,
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Roberto. So, we do have one question,
I'll get to it in just one moment,
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but before I do, I want to spend one minute
talking about pricing. Previously, you promoted,
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and you still offer, packs of 30 templates
for $1,000 USD delivered as static files,
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serving a single purpose. The API offers much
more value: a $2,000 annual subscription gives
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you complete access to our growing template
catalog, so more than 1,600 templates for
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you and your users to choose from, which are
growing in volume and expanding in purpose.
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Sign up for the yearly subscription, connect
the API, and let's grow engagement together.
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Alright, so we're on the last chapter of our show,
Q&A. We do have one question here from Devon:
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"Is it possible for me to add templates to the
catalog that only my account has access to?"
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Roberto: Not at the moment. At the moment,
this API is read-only, let's say. It's our full
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catalog of templates, and they are
in read-only. So, we are in charge
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of updating and adding new templates. But
I don't know, maybe we can ask our Product
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Manager if this feature would be interesting
for the future. Maybe not at the moment.
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Jesse: Thank you, Roberto. We'll definitely do
that. We have some product folks on the call
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or the session today as well, so I'm sure we'll
get in touch. Another question that's commonly
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asked is, "Are there other features to the SDK
that help enhance the Template Catalog API?"
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Francesca: Yes, actually that's a great question,
we get asked a lot. And the answer is yes. So,
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we recently launched two new features that
you can use and leverage to enhance the UX of
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templates. The first one is the Multi-Language
Templates feature, which essentially empowers
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your users to design customized experiences for
international audiences. So, your end-users will
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be able to select one default language and up
to three translations reflected in the top bar
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of their builder. So, essentially, this feature
helps you with it; it provides you with the means
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to translate template content. And then, lastly,
we have a whole bunch of features revolving around
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AI because AI is a key part of our strategy at
Beefree. We created a dedicated product team
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for AI only. Early this year, we launched one
integration with OpenAI. Your users essentially
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can write engaging copy titles for their emails
or pages in literally no time. And then we're
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constantly expanding and researching about new AI
features. We're just about to release AI-powered
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alt text for images, so that you won't waste any
time indexing all your images within your pages,
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and that's very, very helpful. It helps you save
time. And the integration with OpenAI is very,
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very cool. It gives you some proper engaging copy
for your copy or your paragraphs and your images.
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Jesse: Very cool, thank you so much.
Does the host application get notified,
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or is there a trigger or search function
as new templates are added to the catalog?
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Roberto: There's a search function because
one of the... if you look at the docs,
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one of the parameters you can use allows you to
filter by publication date, so you can have only
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the more recent templates and searching for the
new, more recent template. And so you can build
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your logic around this feature. There's
not a trigger on the service side,
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but you can build it leveraging this feature.
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Jesse: What does CDN usage look like
for hosting the Template Catalog API?
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Roberto: The CDN usage for the
templates in the API are...
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all the images are served by Beefree
CDN, so there is no usage cost for this.
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Jesse: And to confirm, to obtain the
1600+ templates is $2,000 USD annually?
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Roberto: Yes, that is confirmed.
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Jesse: Lisa asks, "How do we create the new
templates for our use and put them in our
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Dev console application platform?" This is
a question similar to the one we had before.
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Roberto: At the moment, this template, this API,
sorry, is read-only. Maybe one can build their own
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solution to integrate with the templates we serve
from the Template Catalog API. An integrator, and
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not an application, can build a parallel solution.
It's not, at least, it's not maybe the easiest
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thing to do, but it's not that hard. I think
it requires some development and some effort.
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Jesse: That is a wrap, folks! Thanks
you so much for joining us today. We
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will be sending the replay along with some
additional resources shortly. We hope you
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have a wonderful weekend, and thank
you for spending time with us today.PreviousHow to Change your AI ProviderNextBuild better, faster: Your one-stop guide for Beefree SDK resources
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